October 2026

Your enquiries

1 to 31 October 2026, where each one came from

• 20 enquiries against 23 in September, with the Facebook and Instagram ads switched off for the last 8 days of the month.
• Google Ads brought in 5, up from 2.
• Every website enquiry now lands on your leads board at nexus.crm.salmarketinggroup.com, so you and Pam can see and work them in one place.
• Calls straight from the ads aren't in these numbers, because we can't match them to real calls without your call list. If you can send your October call list, we'll add them in.

Meta Ads (Facebook and Instagram)

Lead and retargeting campaigns, 1 to 23 October 2026. Paused on 23 October, as you asked, while you're booked out.

• 7 enquiries for $553.46, $79.07 each, a little cheaper than September's $84.47, from 23 days of ads instead of 30.
• Your General Works and Builders videos had been running since August, and clicks on them dropped sharply in the week before the pause. When the ads go back on, they'll use fresh ads.
• Organic Boosting (putting your job photos in front of local people so they get to know your work): $111.62 for 2,720 likes, comments and shares, reaching 27,204 people. September: $153.91 for 4,453, reaching 37,111.

Google Ads

1 to 31 October 2026

• The good: 5 form enquiries from Google, up from 2: three EV chargers, one emergency job and one air conditioning job.
• The cost: each one cost $283.48. That's half of September's $574.31, but still too expensive.
• Fewer clicks, more enquiries: clicks cost $19.96 each against $7.76, so you got 71 clicks instead of 148. That's because Google now aims for people likely to enquire, not cheap clicks, and 5 enquiries from 71 clicks beats 2 from 148.
• What worked and what didn't: the Emergency Electrician ads brought in most of the results. The Switchboard Upgrade ads spent $367.52 and brought in nothing, so that's where we're looking first in November.
• What people searched for: EV charger installation, emergency electrician and split system installation were the searches that turned into enquiries.

Google search (SEO)

Where your website shows up in Google without ads

• Google search went backwards in October: 79 visits against 135, and 6 website form enquiries against 9.
• "switchboard upgrade perth" slipped from an average of 15.5 in September to 33 in October, and "electrician balcatta" from about 10 to 23. Those are the two to win back first.
• "commercial electrician perth" (800 searches a month) moved the right way, from 39.6 to 35.8, but it's still a long way from page one.

The searches that matter most

Google's own average across everyone who saw your site, including the Google map and people searching close to your business. It shows which way each search is moving, and can differ from what you see when you search yourself. October's figures run to 28 October.

Your year so far

Google Ads restarted in May and Meta in July 2026

• October was your second-best month of the year for enquiries, after September, even with the Facebook and Instagram ads off for the last 8 days.
• The cost per enquiry since June has come down from $138.93 to $129.40.
• Enquiries before 7 June weren't recorded in your enquiry system, so the year's real total is higher than 73.

Facebook and Instagram pages

Your own pages, separate from the ads

• Facebook: 103 followers on 1 January, 110 at the end of September, 111 now. Instagram: 261 followers, up from 251 on 6 October.
• There haven't been any new posts on your own pages since 22 July. A regular post of a finished job gives people something to see when they check you out before calling.

What's next in November

1. 01Google Ads reviewGoing through every Google ad group in the first week of November, so the budget goes where the enquiries come from and away from the Switchboard Upgrade ads that brought in nothing.
2. 02Facebook and Instagram, with fresh adsNew ads are built and ready. We'll check with you before switching them back on, so they only run when you've got room for the work.
3. 03Search termsWorking to get "switchboard upgrade perth" and "electrician balcatta" back to where they were in September.